James Hook Testimonial Exhibition Game

James Hook, Welsh rugby legend, launched his testimonial year by hosting an array of events in order to celebrate his playing career as well as raising money for his chosen charities. One event that stood out on the calendar was his exhibition game, where both teams were made up by old team-mates, and fellow legends of the game. 

I was the creative lead for all the design work involved in the testimonial year, which saw the deliverables range across digital, print and film.

For this event especially, I had to put together a 100+ page programme, 95% of which as designed from scratch by only myself. The rest of the pages adverts supplied by sponsors of the event. 

Also included in my workload for this event was; A1 advertising boards for outside the stadium which was attended by 3,000+ people, electronic billboards in local shopping centres, countless social media posts and a plethora of collateral for the stadium hospitality suites.