I decided to set-up and brand my own clothing company called WYDDFA Clothing. I created the brand identity and sought market research to figure out which of the 20 logo concepts would engage customers the most.

 

I rolled the branding out across internal and external collateral and developed the online store using Wix. Whilst running the business I managed stock, deliveries and was the main point of contact for customers. I ran the three social media accounts for WYDDFA, creating a marketing strategy and social campaign which proved successful.

 

I left my position in the business in January 2022 to concentrate on my agency career and hone my skills as a Graphic Designer.